Toy Story 3 had one of the greatest marketing campagin in the history of films. Much of that was because of the faithful tweeting of the director, Lee Unkrich. He made fans feel like they were part of the filmmaking process many months before the movie was released. It was his birthday last week, so this episode features a look back at his life–on Twitter.
Download the episode here or listen to it by pushing the play button above.
And here are the relevant links:
My summary of some of his best tweets
The Pixar Blog post about the Lotso “vintage” ads
iPad accordian player
Location of DVD commentary
Video of the orchestra warming up
Steven Spielberg quote at the end (Official AFI channel)
Bonus Barbie commercial from the very end, which was the Barbie they based the movie character on
Of course, Lee Unkrich’s twitter feed
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