Toy Story 3 had one of the greatest marketing campagin in the history of films. Much of that was because of the faithful tweeting of the director, Lee Unkrich. He made fans feel like they were part of the filmmaking process many months before the movie was released. It was his birthday last week, so this episode features a look back at his life–on Twitter.
Download the episode here or listen to it by pushing the play button above.
And here are the relevant links:
My summary of some of his best tweets
http://yourvoicerecorded.com/ThePixarPodcast/twitterstory.pdf
The Pixar Blog post about the Lotso “vintage” ads
http://pixarblog.blogspot.com/2010/04/vintage-lotso-commercial-brilliant.html
iPad accordian player
http://twitpic.com/1fe8n5
Location of DVD commentary
http://twitpic.com/1atubl
Video of the orchestra warming up
http://www.twitvid.com/A792C
Steven Spielberg quote at the end (Official AFI channel)
http://www.youtube.com/watch?v=eHOmqglvShw
Bonus Barbie commercial from the very end, which was the Barbie they based the movie character on
http://www.youtube.com/watch?v=YGyl82Dg6yg
Of course, Lee Unkrich’s twitter feed
http://www.twitter.com/leeunkrich
And while you’re at it, follow The Pixar Podcast, too!
http://www.twitter.com/thepixarpodcast
Thanks for listening!
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Lee answered one of my tweets also!! I felt the same way you did when he replied to me, so special!
He had posted a picture of the men's room door at Pixar Studios which had a silhouette of Woody, and I asked him who was on the woman's room door (expecting, and hoping, it to be Bo Peep). And right away he answered with, "Bo Peep"! If I remember correctly, shortly after that he even posted a picture of Bo Peep on the woman's room door!
He is one of my favorite people on Twitter for sure!